OMEGA Watches, based in Biel/Bienne, Switzerland, is a renowned luxury watchmaker with a rich history dating back to 1848. Founders Louis Brandt and his sons initially operated as a small workshop before expanding. In 1903, the brand introduced the name OMEGA, symbolizing the ultimate achievement in precision and innovation.

Since then, OMEGA has enjoyed a reputation for excellence, precision, and durability. OMEGA's headquarters, known as the Swatch Group Building, is situated in Biel/Bienne, a city in the canton of Bern, Switzerland. The company has a vast global presence, with OMEGA boutiques in major cities around the world, including New York, London, Beijing, Paris, and Tokyo.

OMEGA offers a diverse range of products and services. Its main product line includes wristwatches for both men and women, featuring elegant designs and cutting-edge technology. The brand is particularly renowned for its role as the official timekeeper of the Olympic Games since 1932.

OMEGA's timekeeping expertise extends to various sports, including swimming, athletics, golf, and sailing. Internationally, OMEGA enjoys strong market penetration, aided by its subsidiaries and partnerships. In 1983, the brand joined forces with the Swatch Group, a global leader in the watch industry.

This collaboration has further strengthened OMEGA's position in the market, leveraging the Swatch Group's extensive reach and resources. In terms of market position, OMEGA consistently ranks among the top luxury watch brands globally. Its annual revenue exceeds CHF 2 billion, with a significant share contributed by international sales.

OMEGA continues to face stiff competition from other luxury watchmakers such as Rolex, Tag Heuer, and Breitling. Over the years, OMEGA has achieved several significant milestones. Notably, it launched the legendary Speedmaster model in 1957, which later became the official watch of NASA's manned space missions.

In 1969, the Speedmaster achieved iconic status as the first watch worn on the moon during the Apollo 11 mission. OMEGA's commitment to innovation led to the development of the Co-Axial escapement, resulting in improved accuracy and reliability. Currently, OMEGA maintains its position as a leading luxury watch brand.

It continues to innovate, incorporating advanced materials and technology into its timepieces. In recent years, the brand has expanded its product range to include women's watches, jewelry, and accessories. OMEGA's commitment to precision, craftsmanship, and timeless design ensures its enduring appeal to watch enthusiasts worldwide