De Beers Group is a renowned multinational corporation based in the United Kingdom that specializes in diamond exploration, mining, retail, and trading. Established in 1888 by Cecil Rhodes, the company has played a pivotal role in global diamond mining and has become a leading force in the industry. Headquartered in London, De Beers Group has operations spanning across several continents, with its primary focus on Africa, particularly in Botswana, Namibia, and South Africa.

The company has a significant presence throughout the diamond value chain, including exploration, mining, sorting, cutting, polishing, and sales. One of De Beers Group's notable subsidiaries is Debswana, a joint venture between De Beers and the government of Botswana. This partnership has been instrumental in the sustainable development of Botswana's diamond industry, contributing significantly to the country's economy and social initiatives.

De Beers Group also has joint ventures and partnerships in other countries, such as Namibia, Canada, and Russia. As the market leader in the diamond industry, De Beers Group has established itself as a globally recognized brand. It controls a vast portion of the global rough diamond supply and has a dominant market share, especially in terms of global sales.

The company has consistently focused on maintaining its position by implementing strong marketing campaigns and leveraging its expertise in the industry. Throughout its history, De Beers Group has undergone various significant events and changes in strategy. In the late 1990s, the company shifted its focus from price control and supply monopolies to promoting demand growth and consumer marketing.

This included initiatives like the A Diamond is Forever campaign, which solidified the long-standing association between diamonds and enduring love. In recent times, De Beers Group has continued to adapt to the changing market dynamics and consumer preferences. It has made strides in creating sustainable and ethical practices, ensuring that diamonds are sourced responsibly and contribute positively to the communities in which they are mined.

As of the latest available information, De Beers Group remains a prominent player in the diamond industry with a strong focus on innovation, sustainability, and responsible business practices. The company continues to contribute significantly to the global diamond market, ensuring its enduring presence in the luxury industry