De Beers: Where It Begins is a renowned brand that has been at the forefront of the diamond industry for over a century. Our new campaign, starring the talented Lupita Nyong'o, showcases the captivating journey of diamond transformation from their raw form to exquisite jewelry. Explore our extensive collection of jewelry, including necklaces, rings, earrings, and bracelets.

Delve into our Enchanted Lotus collection, inspired by the symbol of purity and eternity, the lotus flower. We are committed to creating a better future for people and the planet, and Lupita Nyong'o embodies our values and mission. With her rare magnetism and exceptional talent, she represents boundless possibilities.

At De Beers, our craftsmanship is unparalleled, resulting in timeless pieces that will be cherished forever. Discover the power and beauty of diamonds with De Beers: Where It Begins