Braze is a customer engagement platform that helps brands build strong and lasting relationships with their customers. The company was founded in 2011 by Jonathan Hyman, Bill Magnuson, and Mark Ghermezian, and is headquartered in New York City, United States. Braze provides a suite of products and services designed to enhance customer engagement and drive business growth. Its main offerings include messaging automation, personalized messaging, cross-channel messaging, and analytics. The platform allows brands to reach their customers through various channels, including email, push notifications, in-app messages, and SMS. Operating on a global scale, Braze has established itself as a leader in the customer engagement space. The company serves a wide range of industries, including retail, e-commerce, media, and entertainment. Notable clients include Gap, Grubhub, and Urban Outfitters. Braze has also formed strategic partnerships to expand its global reach. It has collaborated with major technology platforms such as Amazon Web Services (AWS) and Microsoft Azure to ensure seamless integration with other marketing tools and platforms. Additionally, Braze has acquired several companies to enhance its product offerings and strengthen its market position. In terms of market position, Braze is considered a market leader in the customer engagement industry. It competes with other major players like Salesforce's Marketing Cloud, Adobe's Marketing Cloud, and Oracle's Eloqua. However, Braze distinguishes itself through its focus on personalized messaging and its robust analytics capabilities. Over the years, Braze has achieved significant milestones and experienced steady growth. In 2018, the company raised $80 million in a series E funding round, bringing its total funding to over $200 million. These funds have been used to fuel global expansion, enhance product development, and invest in research and innovation. As of now, Braze continues to innovate and evolve its platform to meet the evolving needs of its clients. The company's commitment to providing exceptional customer engagement solutions has earned it recognition as a leading player in the industry. With a strong market presence and a dedication to driving customer success, Braze is poised for continued growth and success in the future.